Privacy policy
Privacy Policy
Last updated: October 19, 2025
This Privacy Policy explains how Little Ninja (“we”, “us”, “our”) collects, uses, discloses and protects personal information when you visit or make a purchase from littleninja.in (the “Site”).
1. Personal information we collect
We collect two types of information when you use the Site:
- Device Information — automatically collected technical data such as browser type, IP address, time zone, cookies and information about the pages and products you view or the site that referred you here. We collect Device Information using cookies, log files, web beacons, tags, and pixels.
- Order Information — information you provide when you make a purchase, including your name, billing & shipping address, payment information (processed securely), email address, and phone number.
Cookies & similar technologies
We use cookies and similar technologies to provide the Site and better understand how customers use it. To learn more about cookies and how to disable them, visit allaboutcookies.org.
2. How we use your personal information
We use Order Information to:
- Process and fulfill orders (including payment processing, shipping, and invoicing).
- Communicate with you about your order and customer service requests.
- Detect and prevent fraud and other prohibited or illegal activity.
- Send marketing communications when you have opted in or as permitted by law.
We use Device Information to:
- Help detect fraud and protect the security of the Site.
- Analyze and improve the Site’s performance and user experience (analytics).
- Measure the effectiveness of our marketing and advertising campaigns.
3. Sharing your personal information
We share information with third parties that help operate our business, such as our e-commerce platform, payment processors, fulfillment & shipping partners, and analytics & advertising providers. Examples include:
- Shopify: our e-commerce platform (see Shopify’s privacy practices at shopify.com/legal/privacy).
- Google Analytics: for site analytics (see Google’s privacy policy and opt-out at tools.google.com/dlpage/gaoptout).
- Payment processors, couriers, and other service providers who need data to perform services on our behalf.
We may also disclose personal information to comply with laws, respond to lawful requests (subpoena, court order), or to protect the rights, property, or safety of Little Ninja, our customers, or others.
4. Behavioural advertising
We use your information to deliver targeted advertising and marketing that may be relevant to your interests. To learn how targeted advertising works, see the Network Advertising Initiative’s guide: NAI guide.
You can opt out of targeted advertising tools here:
- Facebook: facebook.com/settings/?tab=ads
- Google: google.com/settings/ads/anonymous
- Bing: advertise.bingads.microsoft.com
- Digital Advertising Alliance opt-out: optout.aboutads.info
5. Do Not Track
Our Site does not currently change its data collection practices in response to browser “Do Not Track” signals.
6. Your rights
If you are a resident of the European Economic Area (EEA), you have certain rights under applicable data protection laws, such as the right to access, correct, update or delete your personal information. To exercise these rights, please contact us at the details below. Note that we may need to retain certain information for legal or business purposes (for example, transaction records).
7. Data retention
When you place an order, we retain your Order Information for our records unless and until you ask us to delete it, subject to applicable law and our legitimate business needs (for example, accounting, fraud prevention).
8. Security
We take reasonable technical and organisational measures to protect the personal information we hold. No system is completely secure — if you suspect any security breach or misuse of your data, contact us immediately.
9. Children
Our Site is intended for general audiences and not for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us to request deletion.
10. Changes to this policy
We may update this Privacy Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. We’ll post the updated policy here with a revised “Last updated” date.
11. Contact us
If you have questions or want to exercise your rights, contact our privacy team:

